Japanese urged to wrap up warm and eat soup to save energy
The government has launched a nationwide "Warm Biz" campaign, calling on the public to resist the temptation to turn the heating up as temperatures fall.
The indications are that this winter may be a particularly cold one in Japan, with the season's first snowfall in the northern prefecture of Hokkaido recorded on October 2, some 20 days earlier than usual and the earliest since 1898.
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